What does it mean to re purpose your products? It means to take one information product and re purpose it so that it can be used for many different purposes.
In the case of a manuscript:
- One manuscript can be a book to be marketed through Amazon or other retailers.
- Can be re purposed to be an ebook
- Can be a PDF product sold on your website.
- Can be recorded and become a CD or DVD, etc.
- Can be divided up into different chapters and marketed individually.
One of the best ways to create a product is to re purpose a speech presentation, a teleseminar or a webinar by recording it and getting it transcribed into a multitude of products as listed above.
Let us go to work for you and get your manuscripts re purposed into all the possible uses.